Customer behavior is shifting, and fast.
Customer behavior is shifting, and fast.
According to a recent Gartner survey, self-service and live chat are expected to overtake phone and email as the preferred support channels for customers by 2027. That means organizations that haven’t modernized their support strategies risk falling behind.
According to a recent Gartner survey, self-service and live chat are expected to overtake phone and email as the preferred support channels for customers by 2027. That means organizations that haven’t modernized their support strategies risk falling behind.
But there’s a catch.
Self-service doesn’t solve everything. In fact, research shows that only about 14% of customer issues are fully resolved via self-service alone. The vast majority eventually require escalation, often to a human agent, through a different channel.
That’s where Omni-Channel and AI-powered agent-assist come in.
Why Omni-Channel Matters
A true Omni-Channel strategy ensures customers can:
- Start in one channel (like WebChat or a chatbot)
- Get quick, simple answers when possible
- And seamlessly escalate to a live agent when needed, without repeating themselves
When that escalation happens inside a unified system, the experience is smoother for everyone.
With CC4Teams, this entire process happens natively within Microsoft Teams. From WhatsApp and WebChat to Email and Voice, customer conversations flow in a single interface, no tab-switching, no silos, no data loss. Agents can pick up where automation leaves off, armed with full context.
The rise of Agent-Assist
The same Gartner data shows that nearly 75% of service organizations plan to deploy AI-powered agent-assist tools by the end of 2025.
It’s not about replacing agents, it’s about empowering them:
- Get quick access to knowledge
- See real-time suggestions during conversations
- Automatically summarize or categorize interactions
- Handle volume with less stress and more confidence
CC4Teams integrates AI-powered agent-assist directly into Teams, so agents never leave their workspace to get the insights they need.
Omni-Channel + Agent-Assist = Future-Ready Service
Customers expect seamless support, and employees need tools that reduce effort.
That’s the future of CX, and it’s happening now.
That’s the future of CX, and it’s happening now.
Explore how CC4Teams helps organizations deliver modern, AI-supported service experiences inside Microsoft Teams.Learn more
